{"id":1585,"date":"2024-08-08T10:13:27","date_gmt":"2024-08-08T09:13:27","guid":{"rendered":"https:\/\/apelyon.esb.sk\/?p=1585"},"modified":"2024-08-08T10:13:28","modified_gmt":"2024-08-08T09:13:28","slug":"cesta-klienta-ako-jej-lepsie-rozumiet","status":"publish","type":"post","link":"https:\/\/apelyon.esb.sk\/index.php\/2024\/08\/08\/cesta-klienta-ako-jej-lepsie-rozumiet\/","title":{"rendered":"Cesta klienta \u2013 ako jej lep\u0161ie rozumie\u0165"},"content":{"rendered":"\n<p><strong>N\u00e1v\u0161teva obchodu, alebo pobo\u010dky je pre mnoh\u00fdch z&nbsp;n\u00e1s z\u00e1\u017eitok z&nbsp;kateg\u00f3rie \u201ecestovanie v&nbsp;\u010dase\u201c. Ale, do minulosti.<\/strong><\/p>\n\n\n\n<p>Doteraz si pam\u00e4t\u00e1m ten pocit, ke\u010f som po COVID obdob\u00ed zav\u00edtala do Peek&amp;Cloppenburg, kde sme pre mamu vybrali kab\u00e1t. Do\u0161li sme domov a&nbsp;cestou si to rozmyslela. Vr\u00e1tili sme sa do Auparku, kde sme sa na pokladni dozvedeli, \u017ee n\u00e1m umo\u017enia vr\u00e1tenie (dobr\u00e1 spr\u00e1va), ale peniaze n\u00e1m nahraj\u00fa ako kredit pre \u010fal\u0161\u00ed n\u00e1kup.<\/p>\n\n\n\n<p>Rozmaznan\u00e1 online obchodmi, c\u00edtila som sklamanie, frustr\u00e1ciu a&nbsp;bezmocnos\u0165. A&nbsp;hlavne, ch\u00fdbalo mi pochopenie, pre\u010do to tie obchody tak maj\u00fa.<\/p>\n\n\n\n<p>Podobn\u00e9 pocity pre\u017e\u00edvam, ke\u010f si odo m\u0148a niekde p\u00fdtaj\u00fa v\u00fdpis z&nbsp;orsr, alebo sa finan\u010dn\u00e1 in\u0161tit\u00facia p\u00fdta na potvrdenie o&nbsp;pr\u00edjme&#8230; at\u010f.<\/p>\n\n\n\n<p>Podobn\u00e9 pocity pre\u017e\u00edvaj\u00fa aj va\u0161i klienti \u2013 nech u\u017e ste zameran\u00fd na jednotlivcov, alebo korpor\u00e1tn\u00fdch klientov. Pohodlie si praje ka\u017ed\u00fd.<\/p>\n\n\n\n<p><strong>Digit\u00e1lna revol\u00facia ovplyv\u0148uje o\u010dak\u00e1vania z\u00e1kazn\u00edkov.<\/strong><\/p>\n\n\n\n<p>Je to tak.<\/p>\n\n\n\n<p class=\"has-nv-c-2-color has-text-color has-link-color wp-elements-6715be68a916d13b20d6a060a4bf4c00\">Z\u00e1kazn\u00edk nezn\u00e1\u0161a, ke\u010f <strong>\u010dak\u00e1 <\/strong>a&nbsp;m\u00e1 sa narobi\u0165, aby V\u00e1m umo\u017enil uskuto\u010dni\u0165 predaj.<\/p>\n\n\n\n<p class=\"has-nv-c-2-color has-text-color has-link-color wp-elements-50b8c40bff502d740adb321f16200b60\">Z\u00e1kazn\u00edk nem\u00e1 z\u00e1ujem V\u00e1m robi\u0165 biznis. Alebo n\u00e1m. Alebo hocikomu in\u00e9mu.<\/p>\n\n\n\n<p class=\"has-nv-c-1-color has-text-color has-link-color wp-elements-4c71c16304a620aeedc7c0162a3fca15\"><strong>Z\u00e1kazn\u00edk potrebuje vyrie\u0161i\u0165 svoj probl\u00e9m!<\/strong><\/p>\n\n\n\n<p>A&nbsp;ten, kto to dok\u00e1\u017ee, a&nbsp;e\u0161te aj pre z\u00e1kazn\u00edka to bude pr\u00edjemne, vyhr\u00e1va!<\/p>\n\n\n\n<p>Pr\u00e1ve preto kvitn\u00fa pokro\u010dil\u00e9 online platformy. Lebo s\u00fa:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>pohodln\u00e9,<\/li>\n\n\n\n<li>odbreme\u0148uj\u00fa klientov od rizika, \u017ee sa pom\u00fdlia,<\/li>\n\n\n\n<li>d\u00e1vaj\u00fa priestor na \u201erozmyslenie\u201c.<\/li>\n<\/ul>\n\n\n\n<p>\u00c1no, m\u00f4\u017ee to by\u0165 drah\u00e9 a&nbsp;mo\u017eno naraz\u00edte na \u0161pekulantov, <strong>ALE<\/strong> oslov\u00edte t\u00fdm mnoh\u00fdch, ktor\u00ed v\u00e1haj\u00fa.<\/p>\n\n\n\n<p><strong>Ale ja m\u00e1m <u>na svoje podmienky<\/u> vynikaj\u00facu cestu z\u00e1kazn\u00edka!<\/strong><\/p>\n\n\n\n<p>Ruku na srdce:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Ste top vo va\u0161ej kateg\u00f3rii?<\/li>\n\n\n\n<li>U\u017e rozm\u00fd\u0161\u013eate ako zlacni\u0165 a\u00a0tr\u00e1pi V\u00e1s, \u010di Va\u0161e podnikanie m\u00e1 e\u0161te zmysel?<\/li>\n\n\n\n<li>Predajcovia viac \u010dasu tr\u00e1via vybavovan\u00edm dodato\u010dn\u00fdch ot\u00e1zok z\u00e1kazn\u00edkov, ako samotn\u00fdm predajom?<\/li>\n\n\n\n<li>Akt\u00edvne rie\u0161ite reklam\u00e1cie?\u00a0<\/li>\n<\/ul>\n\n\n\n<p>Ak ste odpovedali aspo\u0148 1 kr\u00e1t <strong><em><a href=\"https:\/\/apelyon.esb.sk\/index.php\/spoluprace\/\" data-type=\"page\" data-id=\"1261\">\u00e1no<\/a><\/em><\/strong> \u2013 cesta v\u00e1\u0161ho z\u00e1kazn\u00edka nie je slne\u010dn\u00e1.<\/p>\n\n\n\n<p><strong>Poh\u013ead na cestu z\u00e1kazn\u00edka cez <a href=\"https:\/\/apelyon.esb.sk\/index.php\/mudre-nastroje\/digitalne-dvojca\/\" data-type=\"page\" data-id=\"706\">DIGIT\u00c1LNE DVOJ\u010cA<\/a><\/strong><\/p>\n\n\n\n<p>Nebudeme si klama\u0165, \u013eudia vo firme aj tu\u0161ia kde maj\u00fa probl\u00e9m. \u0164a\u017e\u0161ie je, v\u0161ak, ur\u010di\u0165 &nbsp;<strong>v\u00e1hu <\/strong>probl\u00e9mu a&nbsp;jeho <strong>dopad<\/strong>.<\/p>\n\n\n\n<p>My sme pochopili, \u017ee z\u00e1kazn\u00edci si nepraj\u00fa plati\u0165 za to, aby niekto nad ich \u013eu\u010fmi stal so stopkami a&nbsp;meral \u010dasy. Aj ke\u010f mnoh\u00ed vzdychaj\u00fa nad \u201estar\u00fdmi dobr\u00fdmi \u010dasmi\u201c \u2013 ur\u010dite pritom nevolaj\u00fa po tak\u00fdchto zastaral\u00fdch praktik\u00e1ch.<\/p>\n\n\n\n<p>M\u00e1me za to, \u017ee u&nbsp;klientov robia <strong>kompetentn\u00ed <\/strong>\u013eudia, ktor\u00ed s\u00fa machri vo svojom odbore.<\/p>\n\n\n\n<p>To, \u010d\u00edm trpia je <strong>prev\u00e1dzkov\u00e1 slepota <\/strong>a&nbsp;podce\u0148uj\u00fa mno\u017estvo inform\u00e1ci\u00ed, ktor\u00e9 maj\u00fa v&nbsp;syst\u00e9me, exceloch a&nbsp;na pam\u00e4t\u00ed.<\/p>\n\n\n\n<p>Digit\u00e1lne dvoj\u010da va\u0161ej z\u00e1kazn\u00edckej cesty V\u00e1m uk\u00e1\u017ee:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>kde klienta najviac zap\u00e1jate,<\/li>\n\n\n\n<li>ktor\u00e9 aktivity V\u00e1m ber\u00fa najviac \u010dasu,<\/li>\n\n\n\n<li>ko\u013eko v\u00e1s v\u00f4bec stoj\u00ed obsluha klienta,<\/li>\n\n\n\n<li>kde je najv\u00e4\u010d\u0161\u00ed potenci\u00e1l na automatiz\u00e1ciu,<\/li>\n\n\n\n<li>ktor\u00e9 \u010dasti s\u00fa funk\u010dn\u00e9 a\u00a0netreba ich meni\u0165,<\/li>\n\n\n\n<li>kde sa spoliehate na syst\u00e9m, a\u00a0naopak, kde ste odk\u00e1zan\u00fd na jednotlivcov,<\/li>\n\n\n\n<li>ako by ste vedeli by\u0165 e\u0161te proakt\u00edvnej\u0161\u00ed vo\u010di klientom pre zv\u00fd\u0161enie predaja.<\/li>\n<\/ul>\n\n\n\n<p>Uk\u00e1\u017eeme V\u00e1m trvania, prestoje, cenu za jednotliv\u00e9 aktivity. A&nbsp;od V\u00e1s budeme chcie\u0165 iba nieko\u013eko hod\u00edn V\u00e1\u0161ho \u010dasu.<\/p>\n\n\n\n<p>Pokia\u013e ste u\u017e uva\u017eovali nad zmenami, umo\u017en\u00edme V\u00e1m tieto zmeny <strong>nasimulova\u0165<\/strong> a&nbsp;v&nbsp;bezpe\u010dnom prostred\u00ed pozrie\u0165, \u010di sa naplnia va\u0161e o\u010dak\u00e1vania oh\u013eadom dopadov.<\/p>\n\n\n\n<p>Venovali sme naozaj dlh\u00fd \u010das tvorbe\u00a0<strong><u><a href=\"https:\/\/apelyon.esb.sk\/index.php\/apelyon-pristup\/\" data-type=\"page\" data-id=\"384\">APELYON pr\u00edstupu<\/a><\/u><\/strong>, aby sme zabezpe\u010dili:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>minim\u00e1lnu s\u00fa\u010dinnos\u0165 klienta,<\/li>\n\n\n\n<li>maxim\u00e1lny vstup,<\/li>\n\n\n\n<li>skombinovanie syst\u00e9mov\u00fdch \u00fadajov, excelov a\u00a0vypovedan\u00fdch inform\u00e1ci\u00ed,<\/li>\n\n\n\n<li>odvetvov\u00fa neutr\u00e1lnos\u0165 (vieme to urobi\u0165 pre v\u00fdrobn\u00fd proces, ako aj pre eshop, alebo servisn\u00fa organiz\u00e1ciu).<\/li>\n<\/ul>\n\n\n\n<p>Naposledy sa n\u00e1m klient priuznal, \u017ee je s\u00e1m prekvapen\u00fd ak\u00fd komplexn\u00fd poh\u013ead sme mu dok\u00e1zali poskytn\u00fa\u0165, a\u00a0pritom ho to st\u00e1lo 4h \u010dist\u00e9ho \u010dasu.<\/p>\n\n\n\n<p>Poviem V\u00e1m, nie je to n\u00e1hoda. Aj my sami si simulujeme na\u0161e slu\u017eby a&nbsp;vyhodnocujeme za \u00fa\u010delom neust\u00e1leho zlep\u0161ovania.<\/p>\n\n\n\n<p>Vysk\u00fa\u0161ate to s&nbsp;nami?<\/p>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>N\u00e1v\u0161teva obchodu, alebo pobo\u010dky je pre mnoh\u00fdch z&nbsp;n\u00e1s z\u00e1\u017eitok z&nbsp;kateg\u00f3rie \u201ecestovanie v&nbsp;\u010dase\u201c. Ale, do minulosti. Doteraz si pam\u00e4t\u00e1m ten pocit, ke\u010f som po COVID obdob\u00ed zav\u00edtala do Peek&amp;Cloppenburg, kde sme pre mamu vybrali kab\u00e1t. Do\u0161li sme domov a&nbsp;cestou si to rozmyslela. Vr\u00e1tili sme sa do Auparku, kde sme sa na pokladni dozvedeli, \u017ee n\u00e1m umo\u017enia&hellip;&nbsp;<a href=\"https:\/\/apelyon.esb.sk\/index.php\/2024\/08\/08\/cesta-klienta-ako-jej-lepsie-rozumiet\/\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">Cesta klienta \u2013 ako jej lep\u0161ie rozumie\u0165<\/span><\/a><\/p>\n","protected":false},"author":2,"featured_media":1586,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","_themeisle_gutenberg_block_has_review":false,"footnotes":""},"categories":[1,10],"tags":[40,39,43,41,25,17,18,21,42,15,16,38],"class_list":["post-1585","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiracie-zo-zivota-podnikov","category-odborne-temy","tag-customer-experience","tag-customer-journey","tag-digital-twin","tag-measure","tag-operation-management","tag-podnikave-riadenie","tag-podnikavy-talent","tag-procesne-riadenie","tag-process","tag-sebavedomy-podnik","tag-sila-predvidaveho-riadenia","tag-ux"],"_links":{"self":[{"href":"https:\/\/apelyon.esb.sk\/index.php\/wp-json\/wp\/v2\/posts\/1585","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/apelyon.esb.sk\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/apelyon.esb.sk\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/apelyon.esb.sk\/index.php\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/apelyon.esb.sk\/index.php\/wp-json\/wp\/v2\/comments?post=1585"}],"version-history":[{"count":1,"href":"https:\/\/apelyon.esb.sk\/index.php\/wp-json\/wp\/v2\/posts\/1585\/revisions"}],"predecessor-version":[{"id":1587,"href":"https:\/\/apelyon.esb.sk\/index.php\/wp-json\/wp\/v2\/posts\/1585\/revisions\/1587"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/apelyon.esb.sk\/index.php\/wp-json\/wp\/v2\/media\/1586"}],"wp:attachment":[{"href":"https:\/\/apelyon.esb.sk\/index.php\/wp-json\/wp\/v2\/media?parent=1585"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/apelyon.esb.sk\/index.php\/wp-json\/wp\/v2\/categories?post=1585"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/apelyon.esb.sk\/index.php\/wp-json\/wp\/v2\/tags?post=1585"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}